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Creative Strategies to Market Your Summer Camp to Parents

24 April 2025
Creative Strategies to Market Your Summer Camp to Parents
Buzzing Bee 04/24/2025

Summer’s around the corner — and so is the competition! With dozens of summer camps popping up across the city, how do you make sure yours stands out and gets booked fast?
Here are some fresh, creative, and school-friendly ways to market your summer camp to parents — without breaking the bank.

1. Make It Instagrammable

Parents love seeing what their kids are up to. Share real pictures or short videos from previous workshops or mock activities with:

  • Behind-the-scenes prep

  • Kids enjoying a class (with consent)

  • Reels with fun transitions (like before vs. after craft projects)

Tip: Use trending audio and keep captions short, fun, and parent-focused. Think: “Look what your little Picasso could create this summer!”

Make It Instagrammable

2. Send WhatsApp Sneak Peeks

Most parents are active on WhatsApp — so use it!
 Send a message with:

  • Highlights of your camp (age group, timings, key activities)

  • 1–2 photos or videos

  • A registration link or contact button

Make it visual, not word-heavy. Emojis & bold headers work well.

Send WhatsApp Sneak Peeks

3. Highlight Skill-Based Learning

Parents want more than "just fun." Emphasize:

  • What the child will learn (public speaking, teamwork, creativity)
  • Any certifications or take-home creations
  • Age-appropriate growth outcomes

Use phrases like:

“Build confidence through drama and storytelling!”
 “Hands-on science that sparks curiosity!”

Highlight Skill-Based Learning

4. Early Bird or Sibling Discounts

Who doesn’t love a good deal?

  • Offer Early Bird Pricing valid for a short window

  • Provide Sibling Discounts to encourage double sign-ups

Mention it on your posters, WhatsApp promos, and in every caption.

Early Bird or Sibling Discounts

5. Involve Past Parents

Ask parents from previous years to:

  • Share their feedback/testimonials

  • Tag your Instagram handle if they post about your camp

  • Refer friends (with a small reward!)

Even a “Thank You” shoutout goes a long way.

Involve Past Parents

6. List Your Camp on BeeBuddy

Make it easier for parents across Delhi NCR to discover your summer program.
 With BeeBuddy, you get:

  • Featured listings across web & social

  • Direct parent enquiries

  • Visibility among 40,000+ active families

List Your Camp on BeeBuddy

7. Bonus Ideas

  • Use simple Canva designs to make your posters pop.

  • Add a QR code that links to your form or brochure.

  • Run a countdown or teaser on Instagram stories.

Bonus Ideas

Don’t just announce your camp — show what makes it exciting, valuable, and worth signing up for. And don’t forget — parents sign up when they trust you and can visualize their child having a great time.

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