Start with a Clear & Catchy Message
Your first message sets the tone. Keep it short, exciting, and clear:
- What is the workshop/class about?
- Who is it for (age group)?
- When & where is it happening?
- What’s the benefit?
- How can they register?
Avoid sending long paragraphs. Use spacing and emojis (sparingly) to make your message scannable.
Target the Right Audience
Don’t blast the message to everyone. Instead:
- Send to parents you’ve interacted with before
- Create topic-based lists (e.g., art lovers, coding fans)
- Use school/colony/interest-based parent groups
You can also collaborate with platforms like BeeBuddy to amplify your reach — we have curated parent networks across Delhi NCR.
Use Visuals That Pop
A poster or graphic helps your message stand out. Make sure it:
- Has bright, kid-friendly visuals
- Highlights your class/workshop name
- Includes timing, venue, age group
- Is square and under 2MB for easy sharing
Use tools like Canva to make quick, shareable graphics.
Time Your Message Right
Best times to send WhatsApp messages:
- Weekday mornings (8:00–9:00 AM)
- Evenings after 7:00 PM
- Saturday mornings (for weekend events)
Avoid late-night messages or working hours when parents are less likely to respond.
Encourage Forwarding
End your message with a gentle prompt like:
“Know a parent who’d love this? Feel free to forward!”
Inviting your audience to share not only expands your reach effortlessly but also fosters a sense of community and participation. A simple, friendly suggestion to forward your message encourages parents to pass it along to others who might be interested, multiplying your impact through personal recommendations.
Make Registration Super Easy
Avoid long links or complicated forms. Offer one-click registration via:
- Simple Google Forms
- Direct WhatsApp replies
- Quick payment links (e.g., UPI, Razorpay)
The fewer the steps, the better the conversion.
Follow Up – But Respectfully
If someone shows interest but doesn’t register, follow up with a gentle reminder after a day or two:
“Hi! Just wanted to check if you'd like to register for the art workshop on Sunday. A few seats are still open!”
This personal touch shows that you care and keeps your workshop top of mind, while also giving them an easy opportunity to respond. Remember, timing matters—give them space and avoid overwhelming their inbox. Don’t spam. One follow-up is enough — keep it polite and non-pushy.
Track What’s Working
Keep a note of:
- Which messages got the most replies, so you can identify the types of content and wording that resonate best with parents
- What timing worked best, as sending messages at optimal hours increases the likelihood of engagement and prompt responses
- Which groups gave the most traction, helping you focus your efforts on the communities and chat groups that are most responsive and likely to spread the word
Tracking these details will give you valuable insights into what works and what doesn’t, allowing you to refine your approach.
